This may seem a dry and technical topic, and one which is certain to generate little excitement.
Yet there is much confusion and misunderstanding about the difference between an output and an outcome.
This matters; because bids and applications to funders – and consequently the reports to them showing how their money was spent- heavily depend on knowing what your organisation or group has achieved.
Being able to demonstrate outputs and outcomes to your beneficiaries, your supporters, the public, your partner organisations, or people you need to influence about the value of your organisations work, are all helped if you clearly show what the impact is of the work you do.
The difference between outputs and outcomes is not just one of semantics.
Outputs are usually the tangible and direct results of a process, activity, or task. They should be able to be directly measured and quantified, either in terms of their quantity (how many) or their quality (what it was like), or both.
An output is likely to be a service, activity, or goods that you produce as an organisation. For example, running training activities, producing a newsletter. Planting trees. Running an older person’s befriending service. Or recycling second hand items for distribution or resale. These can all be measured in terms of the numbers taking part in them; or the frequency of them; or the numbers of people served by the activity.
Outcomes are on timescales which are short-term, intermediate, and longer term. Outcome expectations will be different depending upon which of these time frames any changes might be seen and evidenced. So, they will be the lasting effects of a process and the proof that the outputs have contributed toward some kind of change.
Outcomes may also be much more difficult than outputs to observe, to measure and to record, so thinking about ways of capturing and recording the outcomes you intend to achieve is well worth considering right from the outset. If its going to be excessively complicated, time consuming, or costly to capture your outcomes, it is likely to be worth modifying them or making them less ambitious at the design stage of your project.
Taking the older people befriending project example, it is clearly going to be easier to run a survey of people who were befriended to get a measure for an outcome about the project successfully reducing their isolation and loneliness, than trying to measure an outcome about the project ‘s effect on extending people’s lives.
Sometimes, outcome selection may be straightforward because the objectives of a project are easily quantifiable. But if it is not straightforward to find a meaningful or measurable outcome, it can be acceptable to ask what success looks like for the project; and whether any objective measures of this success are available already from existing data.
National Council for Voluntary Organisations: Click HERE
Social Value Portal: Click HERE
MC, the Management Centre: Click HERE.
Joseph Rowntree Foundation: Click HERE.