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Promotion and Marketing 

Positioning and Branding

Offers advice on crafting your charity’s image and determining how you are seen by the community.

Segmentation and Targeting

Gives advice on tailoring your messaging towards your target audience.

We Need a Technology Plan

Provides direction on developing a technology plan for non–profits.

Strategic Guide to Social Media

Offers guidance on engaging effectively with your audience through social media and utilising the correct platforms in order to have the greatest impact.

Creating Effective Charity E–Newsletters  

Provides guidance on using e–newsletters to create awareness of projects and campaigns.