Promotion and Marketing
Positioning and Branding
Offers advice on crafting your charity’s image and determining how you are seen by the community.
Segmentation and Targeting
Gives advice on tailoring your messaging towards your target audience.
We Need a Technology Plan
Provides direction on developing a technology plan for non–profits.
Strategic Guide to Social Media
Offers guidance on engaging effectively with your audience through social media and utilising the correct platforms in order to have the greatest impact.
Creating Effective Charity E–Newsletters
Provides guidance on using e–newsletters to create awareness of projects and campaigns.